HOW WE DO WHAT WE DO

The Heady Mash-Up Where Art Meets Science Meets Retail 

 
 
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First, we listen for what consumers can't tell us

Ear to the ground: We hear the promise, power and disappointments through our immersive, hypnosis-based Memory Meaning Journey an exploration of consumer memories of your category and your brand. We codify the eight emotional reactions registered on their faces, mapping the disconnects and plotting


Then, we harness the power of analogous experts

Then, we mine the emotional meaning to identify strategic growth opportunity areas: We empanel our Agent Provocateurs™ to import fresh, yet proven analogous thinking and develop new sales acceleration tactics that move your market

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We forge Organization Will through continuous stakeholder engagement

Our methodology ensures each core competency is brought to bear and each vulnerability identified – and then, overcome. We engage all voices at the table: Sales, manufacturing, R&D, marketing, NPD, finance