OUR BELIEFS

MISSION

TO CREATE GENUINE GROWTH BOTH IN MARGIN AND MEANING --

  AND TO HAVE FUN DOING IT

OUR CREDO

  • Businesses and Brands have the power to transform the lives of the people who use them -- and the people who steward them

  • Our role is to enhance the genuine life-enhancing value of the Brands we serve

  • By the conscious and conscientious development of Brand meaning, we deliver both volume growth and margin

  • Price promotion is the last bastion of scoundrels 

  • Sustainable competitive advantage is the North on our compass

  • Mutuality of benefit is the strategic rudder we use to guide the growth of Brands for their stewards, their channel partners and their consumers

  • We're not the only smart people