Christmas Wish List: This is Ours. Yours too?

My Christmas Wish List

(Set to the Tune of 12 Days of Christmas, Please)

If any of these wishes are on your list too, think of us as Santa’s Helper: kate@katenewlin.com

First Day of Christmas 

One mega global client convinced mission and purpose will forge employees, channel partners and consumer passion in support of its brands – and yet frustrated that ignition has not produced lift off

Second Day of Christmas

Two pharmaceutical companies ready to acknowledge the detail force sales strategy isn’t working – and won’t ever work the way it used to again

Third Day of Christmas 

Three private equity concerns watching their branded manufacturing companies’ sales decline because retail options are drying up – and seeking to innovate (not price promote) out of the doldrums

Fourth Day of Christmas

Four Big Pharma firms ready to figure out patient compliance in the pursuit of permanent margin

Fifth Day of Christmas

Five retail ventures eager to figure out how to attract real shoppers back to real locations

Sixth Day of Christmas

Six HABA brands seeking to end the promise/promotion death spiral

Seventh Day of Christmas

Seven hotel and airline companies wishing to end their frequent flyer programs and don’t know how

Eighth Day of Christmas

Eight weight loss brands seeking to end the promise/promotion death spiral (sound familiar)

Ninth Day of Christmas

Nine luxe retail brands. Just because Howard Schultz is always on to something

10th Day of Christmas

10 Big Juicy CPG Brands ready to grow sales and margin by igniting Brand Passion

11th Day of Christmas

11 Agencies with clients with (thus far) intractable strategic challenges

12th Day of Christmas 

Passion Branding through Intellectual Honesty and Rigor for All

– and to all a Good Night